DIGITAL TRANSFORMATION WEEK
The Drum announced that it is no longer going ahead with its famous pubs at SXSW and Advertising Week Europe.
We fear these activations risk accelerating the spread of the virus, at a time when health services are under seasonal pressure.
So we will be taking our panels and event online instead as part of the new online festival, Digital Transformation Festival.
Digital Transformation Festival will ensure The Drum’s audiences across the globe do not miss out on the inspiring talks and feisty debates scheduled to take place.
Live and interactive, it will give remote attendees a chance to engage, ask questions and contribute insights in the safest manner possible.
Don't want to miss out? Register your interest here.
Time to explore the unexplored. Marketing taboos
Menstruation. Menopause. Erectile dysfunction. Incontinence. Sex. These are some things we try our best never to talk about. The Drum and a few enlightened industry experts have decided not to tiptoe around these issues. We are talking taboos and addressing the issues around tackling these taboos.
Sign up here
Who should attend?
Everyone
The new rules of innovation: creativity, tech, talent and purpose
The Drum, in partnership with Adobe, will explore whether marketing can really change the world and look at creative ideas that are pursuing innovation for the good of society and the planet. The panel will also showcase work that is not solely driven by an advertising format or by econometrics or new shiny tech, but by becoming a part of the culture.
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Who should attend?
Agencies and creatives at brands and indies
In partnership with
Unicorns are eating Dinosaurs so what comes next. And will being good also become good for business?
Big businesses are looking for new levers to drive success amid increasing pressure from political, social and environmental activism, with the idea of a company’s social purpose and behavior now in sharp focus. On this panel we will look at how your business can gain more of a purpose and how this can fuel success. We will explore the future of brand success through a few key lenses.
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Who should attend?
Marketing leaders
In partnership with
The future of gaming and esports
So cookies are gone, and TV is in flux. Where are you supposed allocate your budgets now? This panel will explore all the exciting and untapped marketing opportunities in gaming and eSports. Stay tuned as we announce more panelists.
Who should attend?
Everyone
The Happiness Hour
We will explore how marketers can be more impactful and manage their mental health better in the workplace. Did we mention our free workshop, "an introduction to breathwork,” that attendees can enjoy?
Who should attend?
Everyone - focus on agency employees
In brands we trust. Or do we?
Consumers trust brands will keep their data safe and private and use it responsibly. However, data breaches are not uncommon. How do brands then fulfil the contract of digital trust between customer and business? Join The Drum and Microsoft Advertising, as we discuss how the marketing industry needs to balance consumers’ desires for a personalized, frictionless experience, with the increasing call to treat their data with dignity.
Who should attend?
Brand marketers, agency leaders, planners, buyers, and industry professionals working in programmatic, native and display
In partnership with
Marketing can change the world
The panel will discuss how charity brands could make for a good investment. While corporate philanthropy isn’t new, at a time when consumers expect brands to give back and contribute to the society, businesses are expected to provide solutions to the anxieties of the world. Come and enjoy some fascinating insights and practical tips.
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Who should attend?
Everyone
In partnership with
An audience with Brian Whipple, Accenture Interactive's global chief executive
Join Accenture Interactive's global chief executive Brian Whipple and The Drum's editor in chief Gordon Young for drinks at The Drum Arms to celebrate a special edition of The Drum magazine created under Whipple's guidance to explore the use of technology-driven innovation and how it is being used by brands to change the world.
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Who should attend?
Invite only - Register for invite
